Everything you need to Write & Publish Your Book in 90 days to build your brand, grow your profile and position your expertise

 

Start today!

 

The idea of publishing a book this year with your name on it may seem like a big project, a challenge, or even impossible. It may be something you've thought of, started and not finished - or you might be wondering what a book by you could look like. 

Make this year the year you write and publish a book.

Lynne Cazaly has the program of support, guidance, advice and direction to help you make this happen. 

Make this the year: Idea Write Publish. 

 

 

 

 

A book with your name on it

Books have become the ultimate marketing and branding tool of today. They're better than a business card and can become a key part of your social media content. A book authored by you is an immediate way to show that you've got a point of view and that you have some wonderful expertise.  

Yes, authoring a book shows you have a story to tell, advice to give or you want to provide an accompaniment to your services. This is ideal if you’re a coach, trainer or business or management consultant or have your own business. 

Imagine being able to drop a book on the desk or table of a prospective client… it's powerful, influential and impactful.  You’re saying ‘here’s my thinking on the topic’, and 'this is why we know what we're doing'!

But let's face it, writing a book is a big deal. There are plenty of people who start but can’t finish. Or they don't start because they’re not sure of what's really involved ... it can be a tricky process to think, write and publish!  

So, yes, a book is a BIG project.  Many people start with great intentions, some clever ideas and a few words here and there with their initial attempts to write a book. I sure did! Several times. I think I had six different books that I'd started - and none of them finished, published or available for sale or put to out in the world to go to work for me! That's a missed opportunity. A BIG one.

A book can seem insurmountable at times; especially if you start with a flurry and then it all fades away and other things in life seem to take a higher priority. You might feel like you lose that initial spurt of energy or enthusiasm. You might even wonder if writing a book is a bit of a 'brag'. 

Having a book (a hard copy book or an e-book or digital download) with your name on it isn't an ego thing at all. In fact the opposite is true; it's saying 'here is my thinking', 'here's what I'm working on' or 'here's where I'm heading next'. 

A book is a vital marketing tool for today. With social media available for you to share your thoughts, ideas and opinions, a book is the perfect way to bring these - and other -  ideas together in a focused, professional and contemporary way. 

Leverage the Impact of a book now

Having your own book published in 2016 will help take you from being lost or hidden in the crowd.

With so many businesses, consultants, entrepreneurs, marketers and job hunters looking to stand out and have a profile, it's too easy to slip into a space where everyone else is. Being a commodity or the same as others doesn't give you a competitive advantage. You're lost, hidden. 

If you appear the same as every other consultant or coach, business owner or entrepreneur, how do you get ahead, build your profile or get known for your unique offer, services or expertise?

Whether you're starting up your own business - or hope to in the future - having your services clearly positioned early on in the journey is smart thinking. And if you're already along the journey of being a freelancer, sole trader, entrepreneur or business guru, the best time is always ...now. 

Getting the leverage of a book looks like this...

Writing and publishing a book is a strategy to help you break clear from average. 

You'll build your profile in the fields or industries you're interested in, strengthen your identity and be able to leverage the power of having your thinking, ideas and knowledge in print and able to be shared.

This powerful combination helps position you in the market or industry in which you work - or would like to work. And if you're writing a book for the pleasure of it, you'll position your unique thinking and ideas in a way that no one else has. 

You'll move from commodity to identity; from average to leverage

Once your book is published, you'll have incredible opportunities to build on the profile and positioning that come from authoring. 

Make 2016 the year you write and publish your book. 

Now, where are you at...

Where are you at on your own Idea Write Publish path:

  • You're at the very beginning. This is the first time you've thought of writing a book
  • You've had some thoughts about writing a book ... maybe one day
  • You have some copy or words written but in no particular order
  • You've started writing okay but now you’ve hit a plateau or a speed hump and things have stopped
  • You worry about how you’d get it printed, or what would be in it or who’d edit it 
  • You're wondering what this book should be about
  • You think there’s too much to write about - how could you possibly fit it all in one book?
  • No ...  you're wondering if you even have enough to say for one book!?
  • Perhaps you have written the equivalent of a book - you have lots of words or blog posts, but what what do you do with it now
  • You're wondering what the best path is forward from where you are and how to get in print
  • You know what to do to write a book but aren't sure of the finer points on getting it printed, designed or distributed or whether to be published by a publisher or to self publish (and how to do that) or to be hard copy or to be digital or those sorts of questions
  • ...or somewhere else on the path to Idea Write Publish...?

Here's how...

Idea Write Publish is an action-focussed program you complete over 90 days to write and publish your book this year

You complete 9 modules over 90 days

 to create, write and publish your own book.

 

Start today! 

 

Here's what we cover

     

 

 

 

IDEA

You identify the focus for your book, how to approach this project and start working on Lynne Cazaly’s tools: The Rule of 10, The Idea Template and The Content Spreadsheet. These all to help you gather your ideas, ready to write.

Module 1 FOCUS: Identifying the focus for your book, your thinking on the topic and how that relates to your profile and brand

Module 2 APPROACH: How you'll work through the program, research and write the content

Module 3 CONTENT: Generating content ready for writing

 

WRITE

Yes it's time to write, but not on a blank page! Here you'll prepare the structure of your book, work on your writing style and put the processes and advice Lynne gives you to get a writing rhythm humming and your content written. 

Module 4 STRUCTURE: Mapping out the structure of your book, the chapters, key points and topics

Module 5 STYLE: Finding and developing your writing style while unpacking all of your content

Module 6 RHYTHM: Developing a writing 'rhythm' to get the words done; tips and hacks that get your writing happening!

 

PUBLISH

Here you bring the book to fruition! You'll work out where people will buy it and if you'll use any other people to support you with things like the cover, publishing or promotion and distribution. 

Module 7 LOGISTICS: You'll determine the logistics of your publishing platform, the pages, layout, distribution and sale

Module 8 SUPPORT: Identifying who and what support you might need (if you choose to - you can do it alone) for this final stage

Module 9 LAUNCH: Putting your book on sale, letting the world know where to get it and how to spread the word about it.

 

How it works

Make no mistake, this is not just a learning program of all talk or some basic blueprint guide. You can get that anywhere on the internet today. It's not a 'learn now, here's the information, do it later program' either. 

Those approaches won't get your book done. They just won't! 

Idea Write Publish is a program of action. 

Lynne Cazaly is all about practical solutions and getting stuff done. So this program is about action - getting your book done. Lynne will help you find the hacks, the shortcuts and the specific steps to follow to make progress and find that hack between knowing and doing. And you can start today... start anytime with the program, it's rolling right now. 

 

Getting Started

You can start at any time.

When you sign up and pay you get instant access to some Pre-Work tasks Lynne has set you.

Then you kick off with Module 1 Focus. 

This starts your 90 day program.

You're off and running! There are 9 modules in Idea Write Publish and you get access to a new module each week. 

Module 1 FOCUS: Identifying the focus for your book, your thinking on the topic and how that relates to your profile and brand

Module 2 APPROACH: How you'll work through the program, research and write the content

Module 3 CONTENT: Generating content ready for writing

Module 4 STRUCTURE: Mapping out the structure of your book, the chapters, key points and topics

Module 5 STYLE: Finding and developing your writing style while unpacking all of your content

Module 6 RHYTHM: Developing a writing 'rhythm' to get the words done; tips and hacks that get your writing happening!

Module 7 LOGISTICS: You'll determine the logistics of your publishing platform, the pages, layout, distribution and sale

Module 8 SUPPORT: Identifying who and what support you might need (if you choose to - you can do it alone) for this final stage

Module 9 LAUNCH: Putting your book on sale, letting the world know where to get it and how to spread the word about it.

 

Weekly Modules

For 9 weeks (over 90 days) you'll get access to the next stage and you'll do that work. That's where the ACTION is. You don't just learn what to do, you actually do it. Step by step. 

And relax, if you need more time than a week to complete the tasks and activities in the program - you can take your time; but I want you to complete the program so you'll have your book done in 90 days. 

You get access each week to the next content and it's this progressive approach to working on your book in real time, with practical advice and support that will help you get the book completed. You don't just watch and read and learn... and do nothing (like many programs or mentoring or webinars). Idea Write Publish is different. You will actually DO the tasks and steps to get your book done. 

 

Relax ...with 3 spare weeks to breathe easy!

There are 3 additional or 'spare' weeks during the writing stage, giving you extra time to get the words and writing done. 

Over 90 days, you’ll get direction, insights, tips, checklists, processes, the framework, techniques and know-how to get your thinking written, published and out there!

 

Start when you like, complete it when you like and watch it as often as you like

The program runs via an online learning platform. You'll simply need access to the internet to complete each of the 9 modules of the program. 

In each module there are tasks, activities, checklists and work to complete. This is how you'll get your book done. 

As these pieces come together over the 90 days, you'll be published. 

 

As you learn, you will do;

as you do, it will be done!

 

You'll get:

ADVICE & MENTORING

Advice and information from Lynne Cazaly on how to put your thinking into writing into a book. Lynne's done this before and has advised, directed and supported many people through the process of writing and publishing their book. Now it's your time. 

ACCESS to VIDEOS, SCREENSHARE RECORDINGS & PODCASTS

Lynne shares the whole process with you in videos and podcasts so you can watch again or listen back when you need to clarify or revisit the content. If for some reason you have to put the project down for a while (vacation, having a baby, family or life crisis) the content will still be there for you to get inspiration and follow it through to get to the end of your book project. 

IDEA GENERATING TASKS

There are tasks and activities to help you generate ideas for your book; not just the title but the structure, content and publishing choices

WRITING FRAMEWORK & A STEP BY STEP PROCESS

You'll get Lynne Cazaly's writing framework tools to help and support you get your writing done. Lynne will break it down for you and show you the hacks and shortcuts that help make it enjoyable - not a painful thing. She identifies some of the most common challenges and concerns people come up against when they're writing and has the advice, motivation, tips and solutions to help you through any of these stages; these are the things that slow people down or divert them from completing their book.  

PUBLISHING ADVICE & A STEP BY STEP PROCESS

When it comes to getting your written words into the book, you'll have all the direction you need to make it happen. Advice, tips, solutions, suggestions and specifications on books, pages, layout, publishing, marketing, promotion and distribution. 

TIPS & HACKS to SAVE YOU TIME, FRUSTRATION and ENERGY

Most people struggle with writing and publishing a book - and that's understandable if you're not sure what to do when. Lynne will give you so many tips, hacks and advice (learned from her own publishing experience and supporting many others to get their books done) that will get you moving and have your book written and published. 

SHORTCUTS & SOLUTIONS FOR ACTION

Plus plenty of insider information on how to get it done!

QUESTIONS?

And if you have questions during the program, you can make contact and get the answers you need. 

 

Idea Write Publish includes 

  • worksheets and tasks to complete to get your ideas, writing and publishing sorted
  • tasks and activities to get your book structured and the writing completed
  • advice, assistance and information on getting your book printed, published and in your hands ready to sell or gift
  • video sessions
  • direct advice from Lynne Cazaly
  • audio and videos to listen or watch over again when you need the assistance, advice, inspiration, focus or guidance
  • templates for the project framework, book structure, tasks, research, and for compilation and collation of your information 
  • advice on publishing, printing and contacts and other sources and providers for different types of production
  • hints and insights on short cuts, timesaving approaches and the secrets to saving time, sweat (and tears)
  • ideas, suggestions and plans for how to promote and market your book
  • advice on how to leverage and promote your book when it’s completed and ready for sale
  • worksheets, PDFs and checklists to guide you through the entire process.

How much? 

When you're ready to start it's: $990 AUD (inc gst)

This includes access to all the information, videos, resources, tools, tasks and learning so you can put it into practice as you get the content. 

You can start Idea Write Publish at anytime. 

You get immediate access to some Pre Work and then the first module at the end of the week.

Each week you get access to a new module to guide you week by week to write and publish your book. 

 

About Lynne Cazaly

Lynne Cazaly shares her experience, expertise and lessons learned from publishing four books that have given her incredible work, positioning, exposure, international speaking and global travel opportunities.

She will guide you through this program to get your book written and published in 2016.

Lynne Cazaly is successfully running a thought leadership practice as she unpacks her expertise and packages it up as a speaker, author and mentor. 

Her background is as a communications specialist. She worked with words, communication, PR, the media and information for all of her working life. She is obsessed with getting clarity and action in all of the projects she works on. This means she is able to help individuals, teams and organisations ‘get sh*t done’ so they can achieve their strategic goals. 

Lynne has great expertise as a facilitator - both leading sessions with teams and training others on how to facilitate. That's why she makes an ideal guide and mentor for helping you get your project done. 

For example, she has helped businesses focus on team engagement, creative communication and project leadership. She has worked with businesses like: AMP, Commonwealth Bank, Metro, Nestle, Microsoft, ANZ and Intuit and a host of other organisations and businesses. 

She often plays the role of a navigator; helping people find their way through the work they are doing, finding quick solutions, hacks and paths to the end result. 

What makes her unique in this Idea Write Publish program is that she is a published author and has helped many people work out what their thinking is and how best to put that together in a book. 

Additionally she coaches and mentors business owners, entrepreneurs and senior leaders to help them make progress in their business. Lynne Cazaly is on the Faculty at Thought Leaders Business School and mentors and coaches students completing this program in all aspects of their business and practice. 

For you now, the Idea Write Publish program is a 90 day practical program that takes you through the 9 modules and steps to get your ideas out of your head, written and published. 

Know that while Lynne is not your editor or your publisher in this project, she is your personal mentor and adviser. She’ll tell you what to do next, problem solve common roadblocks and help you get this book done. She will give you the tools to identify what the topic and focus is for your book, help you set up the smart and clever ways to get the words done and then give you the incredible insights to getting the book published and launched, ready for sale. 

People often ask Lynne Cazaly about how she published her books and how she sells her expertise, professional services and consulting.

Idea Write Publish is the program that will give you this advice as well as the answers and assistance to help you get your book done. 

Why a book?
If you're still wondering why a book... read Lynne Cazaly's Linked In post here

And...

If you work in a job, for an employer - a book is a brilliant career and industry positioning tool

If you work for yourself - this is a must have tool to act as your biggest and boldest business card ever

If you work with others or in a small business - this is the most effective marketing and branding tool you’ll have. 

Once your book is done you’ll find incredible ways to build your profile, grow your business, serve your customers and deliver greater, leveraged impact with your services than ever before. There’s no secret that a book can be the marketing or branding game changer that a business needs! Lynne Cazaly will coach you and show you how to get this done, step by step through Idea Write Publish.  

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